"Any questions?" says Michael Smith, founder of Snacksects. I put up my hand slowly. I am the only person in the audience besides an apiculturist and his daughter, though both have fallen asleep.
"So, what was that presentation about again?" I say, finally taking out my dictaphone.
"Essentially we believe that due to the current food predictions, done by scientists, we will inevitably have to eat insects in order to feed the world. Well, they already eat them around the world anyway. We at Snacksects wish to bring insect eating to the West through a mixture of marketing strategies, rebranding insects as a potential food item and presenting these food items in an aesthetically pleasing way." he said.
"Okay. But if that's the case, why don't people just keep insects at home? It must be easier than gardening." I said, with no real idea how difficult either gardening or insect farming actually is. Michael Smith laughs a hearty laugh, shakes his head then leans against the podium.
"Anybody can farm insects, true. But then they can grow their own vegetables, keep cattle and so on. Why don't they? Because it takes up too much time essentially. Why go to the trouble of buying a greenhouse, maintaining it, buying soil, seeds and so on when you can go to the shop and buy whatever you want? Not only that, we have identified the best way to make consumers desire to eat insects."
"By making them into burgers?" I said, remembering a few pictures from earlier.
"That is one revenue stream, correct. We also have a range of oven chips made from maggots, dry-roasted beetles, chocolate coated ants and so on. Some people don't like to eat cuts of meat as it reminds them too much that it came from an animal. So we have decided that by processing the base product to such an extent that it is unrecognisable, people will eat it." he says. I nod and begin to wonder about the possibility that insects would be widely consumed in the west. Perhaps the horse meat scandal was part of a media conspiracy in order for people to be unsure about beef. It would only take a few youtube videos in order to change public opinion entirely. They had their work cut out after the many reality shows having contestants eating live insects as part of a task, though this is as ridiculous as trying to eat a live pig or a live lamb.
Into the presentation room a plate of highly processed ant cubes are brought out, each covered in a layer of salt and vinegar flavourings, preservatives, wheat extract and sugar. I accept one and put it in my pocket for later, I wondered what would happen if it was dropped off a motorway bridge onto a car windscreen below.
