31.8.25

America’s Youth Are Turning Japanese

Barely a day goes by without a parent noticing that their child is, in their words, ‘turning Japanese’. A mom recently went viral after exploring her son’s bedroom and finding a bamboo rolling mat for sushi stashed beneath his bed. Online influencers are teaching young people ideas like Gaman or Kaizen, with the comment sections filled with a mix of English and Japanese (Japlish). They are saying that this years hottest Christmas gift idea will be a bonsai tree rather than some plastic piece of shit, and kids are already cancelling Thanksgiving dinners so they can instead attend Kinrō Kansha no Hi celebrations at their workplaces. Is this interest in Japan just another fad, like people pretending to like Dubai, or is there something more to it?

I meet 24-year-old Tarou Tanaka at his apartment in Beverly Hills, though walking from the streets of Los Angeles into the apartment, you’d be forgiven for thinking your step was 5000 miles wide and had taken you into the heart of Japan! Tarou, previously known as Kyle Konieczek, was sat in the lotus position on the floor, listening to Shamisen music.

“Kon'nichiwa.” Is his greeting, and he prepares some tea for us to drink whilst telling me the extraordinary tale of his life. At 19 he founded Chubli, a weight loss app for pets, turning him into a millionaire overnight. He went on to invest in several mining organisations in Algeria and Ghana, eventually owning 70% of the world’s precious metal production and began branching out into ore refinement and e-waste recycling. He admitted he barely slept and only ate Huel for a year before having a heart attack on the eve of his 21st birthday.

“Whilst recovering I became interested in Japanese Bunka, or ‘culture’. I watched many videos about Japanese carpentry, finding it relaxing, leading me to go to Kobe once I had recovered. Visiting Japan really changed my perspective on things.” He says. I look around the room at the folding screen with a cherry blossom design, the tatami mats on the floor, a katana mounted on a wooden stand, the kimono that Tarou was wearing.

“Well, yeah. So what separates you from your everyday weeb?” I say. He laughs lightly.

“It is true, many Westerners become interested in Nihon – sorry, I mean Japan – but that is often through a materialistic perspective. A ‘weeb’, as you call them, may become interested in Shonen Jump manga or collecting Godzilla VHS tapes, but they are more driven by consuming Japanese media rather than becoming consumed by Japan itself.”

“You think Japan has eaten you?” I say. He laughs again.

“There is a concept in Japanese psychology called ‘Naikan‘, and is the process of introspection based on asking yourself three questions. It is through this process I understood that America had rejected me, yet Japan had embraced me. And within that embrace I allowed myself to be Taberareta, sorry, I mean ‘eaten’.” He says to himself. I nod along. Sounds like this person had a mental breakdown and became obsessed with the first thing that brought him peace, pretty amateurish stuff, but understandable. I reflected back to my first few mental breakdowns and how I had become very interested in the potential healing factors of different fish and sea creatures, eating so much tuna that my skin turned purple from mercury poisoning (which also led to a further mental breakdown, with that leading to an obsession with the healing powers of MMA). Although Tarou Tanaka may have gone to great lengths to become more Japanese, from his home decor to the plastic surgery around his eyes, many of America’s youth are finding themselves aligning to Japanese culture naturally, without even having an interest in anything to do with Japan. I hit the streets to find out more.

I’m roaming the suburbs of San Dimas as military helicopters fly overhead, hoping to interview young people but the streets are empty. I knock on doors and windows, asking to interview anyone living there, finally managing to meet 27-year-old Brad Farvley and his 42-year-old mom, Fergina.

“Fergina, would you say your son is ‘turning Japanese’?”

“No…I don’t understand the question.” She says. I shake my head.

“Brad, don’t fuck with me. Tell me how Japanese you are as a percentage.”

“Like, zero bro. Mom, who is this?”

“Forget about her, you’re talking to me. Do you watch anime?”

“Well yeah I mean, everyone does, don’t they?”

“Let me guess, you shut yourself in your room all day watching One Piece at double speed, eating noodles and jacking it to Rule 34 pornslop, right?”

“No, I work at Trader Joe’s and play COD with my friends mostly.”

“Ah, so you’re a salaryman, right? You’re committed to your company, do twelve hour shifts every day, spend every weekend at your nearest karaoke bar with your colleagues? Do you like your sake warm or chilled?” I say.

“No, no bro, what are you talking about? I just work part-time.”

“Well, if you’re saying you aren’t interested in Japan, why do you have a two-metre framed photograph of Beat Takeshi hanging in your living room?” I say, pointing at it. We all turn to the portrait of the famous actor and filmmaker looming over us.

“Oh we picked that up in a yard sale. My mom thought he was handsome.” Brad says.

“Isn’t he!” she says. A giant, single bead of sweat appears on my temple and my mouth hangs open.

“Wuuaaaaa!?”

As I’m driving the Hyundai Sonata around the suburbs, I realise I am unlikely to interview any young people to prop up my hypotheses as the story was basically dead in the water. I had hoped to demonstrate a rise in the Hikikomori lifestyle amongst adolescents, with the increase in isolation tied closely to the economic downturn in the USA reminiscent of the economic collapse of Japan in the nineties. I had hoped to argue how young people navigated the contemporary American socioeconomic landscape was better reflected in themes expressed in recent Japanese pop culture, concluding that this pointed to a general shift globally towards East Asia.

Singapore, Hong Kong, Taiwan and South Korea were an economic powerhouse that would surpass North America and Europe before the decade was out, all the while developing the Tiger Cub Economies of neighbouring countries that made up the Southeast Asian archipelago. A baby born in East Asia was going to have a much better life in the 21st century compared to the foolish children crawling through the wastelands of the failed empires of either the UK or US.

The United States was only just starting to wake up to the fact it was a botched nation, a decomposing civilization that would collapse in on itself like a Jack O’Lantern past Halloween. Could Americans learn how to cope with the suffering of its youngest generation, perhaps seeing parallels in other nations, working together towards a shared prosperity and wellbeing? Or would it have private companies kidnap children from their beds to be re-educated at camps out in the wilderness, as every concerned parent seemed to do? Unfortunately for the United States, it didn’t have time to find out. Its grave laid with bouquets of rust.